Artisan is the future

I just read a great article about the growing movement of ‘artisanal’ products. In a world when goods are becoming so commoditised, hand-made wares made by expert craftsmen suddenly seem very appealing.

I think there are a few things driving this trend. ‘Custom made’ has always been a way to differentiate in the luxury market, though it’s more than that. I think consumers are becoming more conscious of waste and want something reliable, something they can “BIFL” (Buy It For Life is a growing subreddit).

I believe there will be a continuing trend towards bespoke, unique and customised products, with a hefty premium on those crafted by skilled artisans.

Here’s the article.

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