“Patagonia is in business to save our home planet.”

I’m a big fan of Patagonia – not only their products, but the way they do business. I loved founder Yvon Chouinard’s unconventional business book Let My People Go Surfing, as well as the excellent documentary 180 Degrees South.

In many ways, Patagonia is one of the original social enterprises. They donate 1% of their revenue or 10% of their profit each year (whichever is greater). They try to ensure that everyone in their supply chain gets paid and treated fairly, and they try to minimise the impact of their business on the environment.

Recognising the urgency of the fight against climate change, Patagonia have gone one stepped further and changed the company mission to “Patagonia is in business to save our home planet.” I think they set a great example about for businesses aiming to be conscious of their impact on the environment. Read more at Fast Company.

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