I was recently chatting to Adam, one of the best designers I know, about The Good News Email. He shared an article with me called 1000 True Fans, by Kevin Kelly, one of the founders of Wired Magazine. It really resonated with me, and is worth a read.
The takeaway: 1,000 true fans is an alternative path to success other than stardom. Instead of trying to reach the narrow and unlikely peaks of platinum bestseller hits, blockbusters, and celebrity status, you can aim for direct connection with a thousand true fans. On your way, no matter how many fans you actually succeed in gaining, you’ll be surrounded not by faddish infatuation, but by genuine and true appreciation. It’s a much saner destiny to hope for. And you are much more likely to actually arrive there.Kevin Kelly