I’ve spent the past month bunkered down in Ho Chi Minh City, Vietnam, working on a little project that I’ve been thinking about for about a year now. It’s an email newsletter focussed on ‘good news’ that attempts to balance a news cycle that favours the shocking, gruesome and grotesque.
It’s been an interesting time going through the many large and small decisions that come with starting an enterprise. I’ve tried to mix both the necessary admin like registering domains and social media accounts with the big picture stuff like validating the idea.
I drafted some emails and became semi-familiar with Mailchimp in an effort to craft some decent looking campaigns – I found the software incredibly easy to use. I’ve researched successful newsletters like The Skimm, The Hustle and Finimize. I played around with content and wrote two weeks worth of newsletters.
When I was ready I asked a group of friends to give some feedback on the idea, and signed up 20 of them for a little trial which is running now – I’ve scheduled the first four emails through Mailchimp.
In the meantime I’ve been working on setting up the website – I wanted something basic in WordPress but got so frustrated trying to customise it myself that I switched to Squarespace. At $30 AUD per month it’s more than I’d like to pay but it’s very easy to get up and running quickly, so I plan on looking for a more permanent solution later.
I’ve also been looking in to the business admin side of things – I toyed with setting up a company in the USA using Strip Atlas, or becoming an e-resident in Estonia, both of which look like interesting high-tech options. I settled with the cheapest and easiest option for me – becoming a sole trader in Australia. The only cost was registering the name of the business for $36.
I am vaguely aware that there are some tax implications of this business structure, so I searched for some online accounting software. Xero seems to be the clear leader in this space, but since I haven’t started and have no plans for revenue yet I didn’t want another $25 per month subscription. I did a bit of research and went with Wave, a cloud provider who have easy connections to bank accounts so I can import my credit card transactions and highlight the relevant expenses.
At times it seems like everything is coming together and on other days I feel like I wasted hours tinkering in WordPress to no avail. Overall it’s been a great learning experience so far and I’m really enjoying the process of setting things up!
I’m now in Hoi An, toasting the new venture with my Hannah, my partner in crime. I’m looking forward to seeing how it all goes!